What’s Going On?!?!

Today the shop is closing until mid to late summer. Thought I should fill you in on what’s happening so you’re not too confused. :)

Why are you closing? We are closing to give us time to adequately market our manufactured items that are arriving mid-late July. We are looking forward to placing our focus solely on getting those items here and then ultimately in your hands.

Why are you discontinuing the handmade goods, indefinitely? It has always been our goal to have a small, boutique handmade line. We still hope to do that. However, we have been spending so much time {and money} in our effort to get you handmade items, that we haven’t been able to focus on properly marketing our new manufactured items that are arriving soon. Handmade items take a lot of time, as I am sure you all know, so we felt it would be best to use that time over the next couple months to focus on our huge investment that we have made on our manufactured items. Again, we hope to reintroduce handmade in the future, but for now our manufactured goods are first and foremost. When we feel we have gotten a footing with those goods, and if it seems profitable and reasonable for us to do, we will bring handmade back.

What about the inventory you currently have? We currently have a handful of already made items in our inventory. After the shop closes tonight, we’ll reassess our inventory and probably do a couple pop up sales on FB to help liquidate the inventory, so stay tuned!

Can you tell us more about the manufactured items? Yes! We will have four styles for adults and two styles for kids in an amazing high end fabric blend: cotton, modal and spandex blend. The sizes will be 2, 4, 6, 8, 10 for kids and XS-2XL for adults. The fit of the hoodies will be more true to size, with the adult breakdown looking like this:

XS {fits sizes 0-2}, Small {fits sizes 4-6}, Medium {fits sizes 6-8}, Large {fits sizes 10-12}, XL {fits sizes 14-16}, 2XL {fits sizes 18-20}

The weight of the fabric is medium weight, with a longer torso than our American Apparel counterparts, longer arms with cuffs that can either go over your hands or fold up for normal fit. The idea with this season is perfect our hoodie’s fit by creating a comfortable, but classy hoodie, one that can either be worn out to dinner or to lounge around the house. We are striving to make the hoodie more versatile for you. Because of our use of the coveted modal weave, the hoodie for adults will run around $80, $60 for kids.

Why did it take so long to get the manufactured goods? We have never manufactured before. Ever. When I signed a contract with my manufacturer, we both were under the impression that what I had to reproduce had already been through the development stage. Unfortunately, what I had was a concept, that had not been developed into patterns, fabric weave, color and size breakdowns, etc. This is what the “development” stage entails. Immediately following the development stage is the “production” stage. Production stage is when the fabric is milled, the items cut and sewn, and then finally, shipped. The production stage is when most people join up with manufacturers and it takes roughly 3 months {which is the turnaround I initially expected}.  A normal development process takes anywhere from 3-6 months and it is what most designers work on for the next season during the current season’s production time period of their products. I was unfamiliar of this process and did not realize what development of a product entailed, so I entered into this agreement, unbeknownst to the manufacturer, with no proper development to hand over to them. Thankfully, Ana and Kelly are amazing, and have held my hand through the entire process. Our development stage finished late March, after 6 months of intense, daily work. I am happy to say we are now in production! Whoohoo! We are almost there, but this is why this process has been so drawn out.

Will I be able to use my 50% off coupon when the shop reopens? YES, YES, DOUBLE YES!!! Finally we will be able to use those coupons you received last summer during the Save Evy’s Tree campaign. Here’s how it will work: those coupons will be good for a three day period when we reopen in late July. The shop will be open EXCLUSIVELY for the Save Evy’s Tree people ONLY, and you will be able to buy whatever you want, using the 50% off coupon code, for those three days. Again, to thank you for your patience, the store will only be open to you coupon holders ONLY. Everything that you purchase will be preorder, with a couple week turnaround time, but to thank you for your patience, you will get first pick of everything that comes out. This is crucial, as we have a limited amount of items coming this first order, for example, I believe we only have about 45 XL coming in one style.

 I think I may have lost my 50% off coupon, what should I do? At this point, nothing. We will send the coupon code out via email to all the people who purchased during the save Evy’s Tree campaign. If you don’t receive it then, we will have you contact us directly so we can get you the code.

What if I don’t have a 50% off coupon? You most likely don’t have a 50% off coupon code because you didn’t purchase a hoodie during the Save Evy’s Tree campaign we ran last summer. But don’t worry!!! After the 3 day exclusive event for the Save Evy’s Tree people, we will have a preorder sale with a hefty discount code for you to use at that time.

When will we be able to see pictures of the manufactured goods? We are in the process of ordering samples to photograph mid June, so hopefully the end of June.

Where will the manufactured goods be sold?  The manufactured goods will be sold on our website and boutiques throughout America and even internationally. Have a boutique near you that you would like to see carry Evy’s Tree? Email us their contact, we’ll send them some info in beginning July. wholesale@evystree.com

What’s next for Evy’s Tree? Only God knows! :) I am following His lead daily. At this point, we will see how well these Fall items sell, and if they do good, we will manufacture a spring 2014 line! WOW, so exciting! :)

I hope this clears up some questions? I want to personally thank everyone of you who have helped me stay afloat over the last year. This has been some ride, for sure!!! I am blown away daily by your love and support of Evy’s Tree. It’s so crazy that me, a person who really isn’t a super stylish person, is in the fashion business. Thank you for making this little thing that God dropped into my lap four years ago, a big thing that has become a great job. I love you all.

Approving size samples a week ago. These are just embellishment and size samples, NOT actually colors or details :)

xoxo

19 thoughts on “What’s Going On?!?!

  1. 1
    Stephanie C. says:

    I can’t wait for the new stuff!

    When you get your sizing down can you post measurements for the sizes?

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