Manufactured Goods Update

Hello everyone, and yes, I realized this post is probably long overdue. I have been leery of sharing too much information because to be honest, things change almost hourly and I’m afraid of giving facts that may change tomorrow or dates that I can’t promise. So I’m going to give you a few very small details and when I feel I have some more concrete pieces of information to offer I will definitely do so.

First, I’d like for you to meet Kelly and Ana.

Ana {on the right} is my agent and Kelly is her right hand woman… and the two of them are working very hard to properly handle this manufactured process for me. I was so excited to meet Ana, as she lives one hour away from me and her close proximity has made this process so great. I will give you more info on them in a month or so as well, as I’d like for you to get to know them better…but for now I’ll just give you a small introduction to them. :)

Ana and Kelly have held my hand through this whole manufacturing process. The normal turnaround time for a manufactured goods to appear on your door step is 60-90 days. I say normal because normal is what most large production companies operate on. And this what I was told would by my turnaround time…before Ana and Kelly realized what exactly I had to give them to manufacture.

Since most of you have probably never mass produced anything before, you are probably as clueless about this whole thing like I was. I had no idea that when you mass produce an item, you need to have EXACTLY what you want produced: which means color swatches, fabric swatches, size runs, tag samples, hang tag samples, packaging instructions, and a whole slew of other essentials. You also have to be willing to bargain as every single one of those essentials gets torn apart into a price bracket, which you have to negotiate over. And you have to be willing to wait several weeks between each sample review and rerun before you can go back to the drawing board and approve.  {Am I exhausting you all yet? Because I’m exhausted} Most large companies have computer programs, educated mathematical designers, and trained pattern makers to make sure their items have all this information prior to submitting to a manufacturer so all they have to do is approve a first round of “protos” and their items is on it’s way.

Well, since I had no idea about this process, I thought I could send our items to the factory, with a note on the changes and wah-lah…my items would be on my doorstep in 90 days. HA! Oh boy that was a joke. Can I please say something really loudly for everyone to hear?

I am so sorry I ever put a date out there of when our items would arrive. VERY, VERY sorry! 

I have learned my lesson and will never promise anything like that again. I really had no idea everything would take as long as it has. Since I have gone through this, I have counseled with many friends who have manufactured and everyone says the same thing about it: it takes 6-9 months your first time to get anything in your hands. Oh boy, this is so on track for me, and has been my number one frustration with this whole process. I talk a little about my disappointment HERE and HERE. If you read this post, you may wonder what one of my frustrations are currently and well, this manufacturing process is definitely one of them. I am not lying when I tell you I wake up in the middle of the night in cold sweats…wondering if things will ever get here, have I chosen the right styles, colors, fabric…will people buy? Will people hate it? Will I be able to make enough money to survive. We have put everything we have into this…will it fail? The biggest thing that stresses me out is when I get aggressive emails from customers wondering why they can’t use the 50% off coupon codes and telling me that they feel too much time has elapsed since they purchased items during the Save Evy’s Tree campaign.

Oh friends, I say this will tears in my eyes…I understand, and I agree.

 I wish I could allow you to use the 50% coupons on the handmade goods, but if I did that I would have to close up shop immediately because 50% off handmade goods is less than cost most of the time. It would kill us. And I have to keep producing handmade items to keep this thing afloat until the manufactured goods are here because otherwise I wouldn’t have any income to keep this going. I’m kinda stuck in the middle and no one is more worried about it than me.

So where are we at with the manufactured goods at this point? Right now, we are hoping to have items here early summer to be available for Fall 2013 lines for brick and mortar stores. I refuse to promise or guarantee a date. But I will promise you we are getting close to production. I did receive my final round of samples two weeks ago and the fit is amazing. I’m so excited about them. We are finalizing our fabric weave this weekend, and our color dips, hang tags, product tags and embellishments have already been approved. Once the fabric is approved, our items can FINALLY go into production, I hope to do this tomorrow. YEEHAW!! we are getting so close!

While our items are in production I am trying very hard to take a trip to the factory to meet my seamstresses and pattern makers who have worked so hard on these items. Since I don’t have a professional pattern maker on staff, I have had to use the factory’s and they have been SO WONDERFUL and patient with me. And let me say this about Kelly…we were in production a month ago with fabric {which means we had approved a blend and it was being produced at the fabric mill} but when Kelly went to put the fabric sample through a test, she found it balled up in some high traffic areas, so she stopped the entire production. This is the type of people I am working with…very, very thorough. They understand we are producing a high end luxury piece and want the pieces to stand the test of time, and they have become emotionally invested in these items to ensure high quality. We hope you have them forever and that they wash amazingly…and become your favorite item in your closet. {Oh, psst… Kelly and Ana have worked with some VERY HIGH END clothing and hoodie companies. I won’t name drop, but feel free to guess. Yup, they have worked with them. They are that good :)}

Anyway, when I make a trip to the factory, I will tell you more info about the people, the factory in general, etc. So please hold all questions until then. :)

In closing, I want to talk a little about how Evy’s Tree will transition to manufactured goods…first I hope to have a handmade line for a long time, but we will rely more heavy on it in the beginning and then slowly taper to it being small uploads every now and then, if we can keep the sales up to make it worth our while. Also, we are starting out manufacturing very basic items…and then we will hopefully get more elaborate with each season. Right now we are manufacturing four styles: The Simple, The Lacey Zip Up,{both the simple and the lacey will come in one, maybe two fun color ways, not black, navy, etc.} the Pink Polka Dot Brilla and a new style called The Lizzy. If I can do good on selling these, I may be able to order a few more styles to include in our Fall 2013 line. The fabric, the fit, the feel, the colors..they will all be so different than our current handmade items. They will be LUXURY! Seriously, they are amazing. I’m so excited.

I tell you this because we have a lot of people asking what will arrive and I want to make sure everyone knows that there will NOT be at this time any Diana Wraps, Grace Wraps or any other brillas except for the pink polka dot, which will hopefully always be a staple in our line. As I said, I hope to have a lot in the future, but we do have to start small, as this is a huge expensive venture and we can’t afford to do more than a little at first. So if you see something handmade that you love, please note that most likely we will not be manufacturing it at this time and please don’t let that stop you from purchasing.

I hope this answers some of your questions. I’m so very sorry things aren’t moving faster. I wish I could change things, but I have done the very best I could. Please hang in there with us…and please hold onto those coupons for the 50% off…they will be valid very soon and I want to make sure that everyone who helped us during Save Evy’s Tree gets a reward for it. You guys are awesome and I love you so much.

Thank you for your patience {and prayers} dear friends. Big hugs to you! xoxo

PS…I have a tour of Evy’s room coming tomorrow, Jake’s the next day and hopefully a studio tour the end of the week. Then I’ll finish up my house goals. Excited to tell you what we’ve finished and what we plan to do this year. :)

2 thoughts on “Manufactured Goods Update

  1. 1

    Hi Amy,
    I believe in serendipity and I trust that there is a higher power guiding us through this challenging process. Our chance meeting and the entire process we have gone through is amazing and beyond exciting! I am so blesesd to have connected with you Amy, and I can’t even imagine what the future holds! Kelly and I are bracing for some major production quantities! Evy’s Tree is going somewhere, I don’t know where exactly but it is up, up , up :)
    I feel very blessed to have met Amy & Brandon and my sweet Kelly (Wing Girl) cares so much for what is happening in Peru and insuring the quality for this special client.
    We feel like we are part of Amy’s team/family and we expect many huge successes with Amy’s guidance! hugs Amy! from Kelly and Ana, we hope to see you in Peru soon!

  2. 2

    Hi Amy,
    I believe in serendipity and I trust that there is a higher power guiding us through this challenging process. Our chance meeting and the entire process we have gone through is amazing and beyond exciting! I am so blesesd to have connected with you Amy, and I can’t even imagine what the future holds! Kelly and I are bracing for some major production quantities! Evy’s Tree is going somewhere, I don’t know where exactly but it is up, up , up :)
    I feel very blessed to have met Amy & Brandon and my sweet Kelly (Wing Girl) cares so much for what is happening in Peru and insuring the quality for this special client.
    We feel like we are part of Amy’s team/family and we expect many huge successes with Amy’s guidance! hugs Amy! from Kelly and Ana, we hope to see you in Peru soon!

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